Food is a necessity of life. According to Marslow’s Scale of Needs, food is at the most basic level.

 

This implies that no matter the situation in life, people will always look for what to eat as a basic need for survival.

 

So why are food vendors crying out over poor sales and compromised profits? This should not be the story of people in the food business with all the arsenal available at their fingertips.

 

That’s why today we would be sharing 5 obvious secrets to blasting your food business.  I hope you find them useful.

 

Everybody knows (or should know) that marketing is the life of any business. But everybody does not know how to market differently from the next vendor so their brand stands out of the crowd.

 

You should get creative with your marketing strategies. Try infusing comedy and fun into what you say and do. Have you tried putting out a challenge? No, I’m not talking of breaking Hilda’s record, common! Get creative. Have you tried asking your followers to get into a challenge of 75 beans recipes where you try new ways of cooking beans and inviting your followers to do the same and share?

 

Can you imagine what kind of visibility that would bring to your brand?

 

Dont just tell us to come buy. Make your page our go-to page when we want to have some fun.

 

Spice Things Up with Collaboration. There is a saying that goes if you want to go fast, go alone but if you want to go far, go with people. That is a major part of Hilda’s secret in case you didn’t get the memo. Looking at the faces of hundreds of people cheering her on day and night both online and offline gave her a boost. So much so that she moved the mark from 96 to 100 hours.

 

Of course, yours might not be to get people to just come and be cheering you on. But it could be a host of other things. Why not collaborate with someone who services stay-at-home mums? Nothing wrong with collaborating with some food training institute to offer some skill acquisition training. You never know what opportunities life holds for you down the road.

 

Serve a dessert of customer satisfaction. A satisfied customer is your best advert any day, twice on Sunday.

Without any need to emphasize, hygiene issues are a no, no for any business that has plans for longevity. That being said, determine how your core values with impact customer satisfaction. Is it the way the staff will dress? Is it the beautiful packaging in which the food will be delivered? Can it be wait time? Or perhaps a bit of surprise in every meal? Always prepare ahead for what you expect to find in your customer feedback form.

 

Don’t live in your kitchen. No! Do not do that to your business and yourself. Your kitchen is your operations base. But that is not where the business is. The business is out there on social media or in different spaces.

 

As much as you show up on social media to get the business attention you so desire, you also show up in some offline spaces to connect with business people to take advantage of opportunities. Get interviewed on radio, TV, and yes, the dailies.

 

Yes, I know it is a skill you have to learn.      

 Networking is a core business skill of the big earners these days. Would you like help on how to get started? cool. Shoot us a DM. or do we say fry us one?

 

Put structures in place. The structure is the foundation upon which businesses and indeed, buildings stand. The thing about structure is that it takes your time and resources and is hardly ever seen. But the day a storm hits, or a landslide happens, you will thank your stars you laid a strong foundation for your brand.

 

Imagine your doughnut recipe patented by someone else because you were slow on your feet. Imagine if a multinational needed your services and after your fantastic pitch, they ask you for your business documents and you don’t have any to show.

 

No. that shouldn’t happen to you with all you have and know. With all the years you have put into it. We could guide you on how to go about it if you really have big dreams for your business. We are just a DM away. One consultation session is all you need.

 

There you have it, my incredible foodstuff-selling friends! Follow these five tips, and I’ll be cheering you on from the sidelines, apron-clad and armed with a spatula. 

 

Here is my toast … to your crispy-ness.